We Fixed It, You're Welcome
Hosted by We Fixed It, You're Welcome
About this Show
Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we’ll critique ourselves and see how we did. If we fixed it, you’re welcome! Season 3 launched January 20, 2026. Subscribe to the podcast so you don't miss a single episode!
Latest Episodes
MIDDLE MANAGERS ARE BACK?!
Middle managers were supposed to be one of the layers companies could do without. Organizations flattened their org charts, invested heavily in AI, and removed roles in the name of efficiency. Now the question is whether they also removed the people who help teams think, learn, and work effective...
Advertising Week 2027: Imagining What's Possible
Advertising Week and the future of industry conferences get a full rebuild on We Fixed It You're Welcome, recorded live in New York with Erica Boeke, CEO of XP Land. Aaron sits down with Erica in NYC while Melissa and Chino join remotely to ask why Advertising Week New York now runs out of an ol...
Sizing Up Oura
Oura has sold millions of rings, generated significant revenue from both hardware and memberships, and pursued a company valuation of more than $15 billion. It was supposed to go IPO…and then it didn’t. The ring itself? It tracks your sleep, stress, recovery and activity. It’s a major business....
Paper or Plastic?
It feels like one of those environmental debates we settled a long time ago. Paper comes from trees, breaks down, and feels natural. Plastic comes from fossil fuels and represents pollution. So if we're trying to make the environmentally responsible choice, paper seems like the obvious answer. ...
Tackling Sports Streaming: The Hidden Cost of Watching Sports
Watching your favorite team used to be simple. Turn on the television, find the channel, and watch the game. Today, following one team can mean navigating multiple streaming platforms, subscriptions, blackout restrictions, premium tiers, and constantly changing media-rights deals. In this episo...
Can UPS Still Deliver?
UPS has spent 119 years building one of the world's most disciplined operating systems. But now the company is changing that machine from the inside: consolidating responsibility, restructuring operations, reducing costs, closing facilities and moving away from Amazon volume that no longer fits t...
Can Companies Predict the Future?
Can companies predict the future? Allen Nejah, founder and CEO of SunMan Engineering, joins Aaron Wolpoff and Melissa Eaton on We Fixed It, You're Welcome to explain why he built a connected, voice controlled car dashboard in 2005 and then watched the rest of the industry sell it fifteen years la...
Apple's Core Dilemma: Should a New CEO Preserve or Evolve?
Apple has a new CEO. But should John Ternus try to change Apple — or protect what already works? Chris Deaver, former Apple and Disney leader and co-founder of BraveCore, joins Aaron Wolpoff and Melissa Eaton to unpack one of the biggest questions facing Apple's next chapter: how do you evolve a...
Getting Twinkies Out of a Jam | Saving Smucker's Hostess Acquisition
What happens when one of America's most iconic snack brands becomes a multi-billion-dollar acquisition that’s not as sweet as it once seemed? In this episode of We Fixed It, You're Welcome, the team tackles Smucker's $5.6 billion acquisition of Hostess and asks why beloved brands like Twinkies, ...
Replay: The Automation Irony: Why Are We Still Working So Hard?
Research suggests that 30–50% of today’s work tasks could technically be automated. And yet most of us feel busier than ever. So what’s going on? In this episode, we sit down with author, AI strategist, and business coach Steve Ferman to unpack the “automation irony”: the more tools and systems...
Replay: Canada vs. USA: Brand Battles
In this episode of "We Fixed It. You're Welcome," the hosts explore cultural and product differences between the United States and Canada. They discuss unique Canadian offerings like specialty sauces at Subway, higher quality fast food, and distinctive snack flavors. The conversation delves int...
Replay: Are There Too Many Managers?
Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for disaster? In this episode, we’re joined by Ron Hetrick, Principal Economist at Lightcast and one of the...
Replay: The Reese’s Controversy with Brad Reese
For generations, a bite of a Reese’s Peanut Butter Cup meant one thing: Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different. In this episode, we sit down with Brad Reese, grandson of H. B. Reese and self-appointed “Protector of Reese’s Br...
Season 3's Final Fixes
What a season it's been! In the Season 3 finale, Aaron, Melissa, and Chino reflect on the biggest lessons, favorite guests, and most memorable fixes from an incredible run of problem-solving. We dig into three popular topics to see what's changed over time, and to add new observations and suggest...
Reshaping the GLP-1 Economy: A Breaking Consumer Study
GLP-1 medications like Ozempic® and Wegovy® are transforming far more than weight loss. They're changing how people eat, shop, spend money, dine out, and interact with brands, creating ripple effects across retail, restaurants, healthcare, apparel, and the broader economy. In this episode of We ...